Feature · outcome tracking
Track outcomes
not activity
Every project ties to a measurable metric. Every output ties to that metric. Stop celebrating PRs merged. Start celebrating metrics moved.
project · curea pay v3
Conversion rate4.0% → 4.4% / 5.0%
Refund processing24h → 16h / 1h
Cost / output$5.20 → $3.62 / $3.00
The shift
Activity ≠ Outcome
A team can ship 100 PRs and move 0 metrics. RUQA makes the difference impossible to hide.
Old way
Activity-based
- · "We shipped 12 features this quarter"
- · "Closed 47 tickets"
- · "Hit our roadmap"
- · But conversion didn't move
RUQA way
Outcome-based
- · "Conversion 4.0% → 4.4% (+10%)"
- · "Refund time 24h → 1h"
- · "Token cost / output −22%"
- · Every output ties to one of these